January 17, 2006 at 7:17 am #532803
Does anyone in here push a lot of mixtapes? I need ya’ll help. What is the best way to market my tapes? Especially since I do a lot of best more best of mixes and concept mixes instead of newer stuff. I do hip hop mixes, but I also do mixes where I play all kinds of music. (I got an all frock one comin’ soon.) Can somebody help me out?January 17, 2006 at 7:17 am #583255
Does anyone in here push a lot of mixtapes? I need ya’ll help. What is the best way to market my tapes? Especially since I do a lot of best more best of mixes and concept mixes instead of newer stuff. I do hip hop mixes, but I also do mixes where I play all kinds of music. (I got an all frock one comin’ soon.) Can somebody help me out?January 17, 2006 at 10:54 am #583261
well as i understand it, u need to create a buzz around your tapes, u need the public to be talking about "who is this guy!?" get them fiending for your next mix… you need to be promoting a take on the mixtape… as in u need something different or exclusve.basicaly youll need to hand out as many tapes/cds as u can, u probably wont make any money from it as theres a million and one djs making mixtapes now… but if your doing it for the love of it, money should just be a bonus if u get to that stage!
here in england theres not really a mixtape culture as there is in the us. if u can do something better than the others, or you have an exclusive idea, or an insider in a record company that’ll leak tracks to u, good luck!, keep doing your thing
V.V.January 17, 2006 at 6:00 pm #583283
^ Vice’s advice is right (<< tongue twister)
You definitely need a buzz, and in the US, its really not that hard to achieve. Just takes a little self-promotion.
Buy you really didn’t clarify how you needed help. Since Vice took care of the “buzz” issue, I’ll take care of the legal side of things.
You want to be legit as possible, especially if you’re in it for the long run. If you’re serious about being a producer / dj, my first advice would be to set up your publishing (BMI, ASCAP, etc.) I often get negative and unenthusiastic feedback when I mention “publishing” to new cats in the game. But it really isn’t hard to do. The hardest part would probably be coming up with a unique name, and fronting the cash (if you’re hard up for it).
With publishing, you have leadway to obtaining clearances from the artists / producers you sample. Some cats charge, and some just want credit. You’d be surprised at some really cool people in the industry that don’t charge. Now of course, if you move a million units or even 100 grand, there going to want their share. But that’s where wheeling and dealing comes in. And if you create your buzz strong enough, some cats will even consider it an avenue of promotion to be on your mixtape.January 19, 2006 at 8:57 am #583369
DJ LMA aka DJ LeethalParticipant
Damn, this is somethin I need help on as well.
If I start my mixtape, should I really go give hella disks away? And how do I get into the publishing thang as well. I need help on this cause I got 100 plus mixes and nothin to do with tha shit. I got 40 of ’em 2pac, and I wanna make a 2pac mixtape so it gets more hype so I can be like "2pac Mixtape ova here!" instead of shouting "blazin hot mixtape" cause it’d probably catch more peeps attention.January 19, 2006 at 5:01 pm #583390
First off all, I always gave maybe 10 – 20 CDs away only. Never any more than that. Using my terminology, only give your product to “avenues” or “channels.” These could be radio stations, small and local music stores, party and club promoters, etc. Everybody else…make’em pay. Nobody—and I mean NOBODY, can afford to just give anything away. You gotta work to eat. If you give your work away, you’re taking food out your mouth and more importantly you’re making a terrible statement about your product. I don’t care if you just get 1 dollar for product—get something for it. It’ll keep you inspired, too.
Secondly, music publishing only makes you official as a writer / producer / artist. If you’re just blending tracks (eg – taking an established artist’s vocals and blending them over an established producer’s music), you’d be better off not starting your publishing company, because you’re not really creating anything but an idea.
The good points of music publishing are that you can request clearances from other artists on a business level. If you gone as far as to start your own publishing, then other “professionals” look at you as a professional. Then negotiation comes in—whether you pay for the samples or whatever. Another good point is that when you get paid in terms of moving units and distribution deals, you get paid directly as opposed through another person or publishing company. Through music publishing, you can create a catalog of your work for other producers and labels to observe.
Hope this helps. Peace.January 25, 2006 at 9:49 am #583671
this is looking really helpful. I never even considered publishing before.
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